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Home by JRApr 16, 20198:06 am

Change Communication 5.3 – 23 Change Communication Activities

I have listed 23 different communication activities that you can use to support your change program. But the problem is that you can’t use all of them. There are 2 reasons for this.

1. If your budget and time are infinite, you can repeat all your messages in all the different ways. Unfortunately, that is not the case.

2. People do not move through the different stages of change all at the same time. You will have different people in different stages with different communication needs.

Knowing what kind of communication activity to use when and in which way is the ultimate “secret sauce” to leveraging communication strategies to enable change.

Home by JRApr 4, 20197:24 am

Change Communication 5.2 – Change Message

In reality, commercial advertisements are actually nothing more than intense change communication campaigns to promote desired consumer behaviours.

In fact, consumer brands are notoriously well-known for creating highly successful and memorable change messages and slogans.

So what can you learn from the advertising world to create a solid change message for your company’s change program?

Home by JRMar 20, 20196:59 am

Change Communication 5.1 – Strategic Choices

It is completely possible to spend a considerable amount of money and efforts organising carefully-crafted change communication activities, only to see that it did not quite help you achieve your change results.

While it is true that communication is the Great Enabler of Change, communication’s success in change is not about big bang launches or mass communication activities or nice coporate events. Its about organising the right communication activities for the right stakeholders at the right time to give that right tilt for change to happen.

Home by JRFeb 22, 201910:06 am

Change 3.2

When is Change Easier?

When you call in the change cavalry. When your leadership is standing there talking about vision and change. When your managers turn into change generals on the ground. When you manage the naysayers, fence-sitters and advocates swiftly. When your change communication touches hearts and minds. When you have a change program that is fun, exciting and engaging. When you have made the reason to change personal and have that connected with the organisation’s culture. When you thank the people for changing and you measure the change in change. That’s when change becomes easier.

Home by JRNov 13, 20183:00 am

People 3.3 – Project Team

The project can be a success, yet the change can be a failure. If the results coming out of a change project is not sustainable, there is no lasting success. Anything that is “forced” will not last for a long time. True change has to come from deep within.

Home by JRSep 29, 20185:22 am

People 3.2 – Stakeholders

There is no success in a change project if key stakeholders decide to stay in the fringes. They have to be deeply and intimately involved in moving the change forward. So if you are driving a change initiative in your company, how would you gain your stakeholders’ involvement and trust?

Home by JRMar 20, 20184:49 am

People 3.1 – Management

From the foreign headquarters across the seas to your company’s management board to the heads of departments to the senior managers to the staff and the interns, deputies, agencies, vendors and consultancies – you are constantly dealing with people every step of the way in a change project. Clearly you can’t win in a change project only by using a PMO. You need to understand people deeply, respect them and their roles and know how to engage with them constructively.