Welcome 1.3

The Structure of this Book

The 10 Parts of This Book

Part 1: Culture focuses on describing the cultural challenges that a multinational company will face in Asia Pacific, that it might or might not necessarily recognise or accept, and if it does, how to overcome them.

Part 2: Change explains how change is viewed by the people day-to-day according to the different cultures in Asia Pacific and how do you plan, launch and manage a successful change management plan.

Part 3: People talks about all the people in a company who you will encounter and have to manage during a change process, from the board members to team assistants to external consultancies and how you can best deal with each one of them.

Part 4: Communication addresses developing and launching an effective and efficient communication plan that supports your change management. It also throws light on how to differentiate the “cake” from the “icing” in communication.

Part 5: Project Management is dedicated to looking at the necessary project management concepts, best practices, processes and documentation you need to run your change management project.

Part 6: Line Managers is an entire section of the book dedicated to the highly influential role of line managers in times of change and explains how you can enable and engage them in your cause.

Part 7: Localisation stresses the importance of customising your change communication activities to suit your own country’s culture in Asia Pacific in order to touch your people’s hearts and minds.

Part 8: Sustainability discusses how you can make the change stick with your organisation by making it permanent. It also discusses how you can measure the results of your change and communication efforts.

Part 9: Tool Kits is a collection of change, communication and project management best practices, tools, processes, checklists, templates and practical tips you need for your role as being in charge of or supporting the change effort.

Part 10: Roadmap draws for you a roadmap on how to design and implement a change and communication plan from A to Z, bringing all the ideas in this book together. Launching a multinational company’s global core values into the Asia Pacific offices is used as a case study as well as a reference point as its probably the toughest change project one can think of. Truly changing the DNA of a company, as you can imagine is very difficult to achieve and despite what many multinational companies might claim, has a high failure rate in Asia Pacific.

Work-In-Progress – Please Expect Changes

I am still writing the book and that’s why you don’t see all of the book’s parts and chapters in this blog and only the ones that I have finished writing. My personal ambitious timeline to complete the blog version is by Feb 2018 but I think the more realistic timeline is going to be June 2018.

These 10 parts of the book are a rough guide for me to develop the contents of this book.  However, how exactly they will be called, how they will be ordered and whether I would remove or add any more parts is something that I have to leave to the creative and development processes. Therefore please expect some changes to the book’s structure.

You may also want to refer to Start Here and Welcome to An Ambitious Book in the Making for a wider background about this book.

All suggestions and feedback are most appreciated and welcomed.